OUR FIGHT FOR FUN
THE WORLD'S GONE BEIGE - AND WE'RE BORED OF IT.
We call this the unfun world. We're here to balance the joy scales, with magic mischief and imagination in every idea we create.
WHO WE ARE
Not just regular creatives.
Cool-Mum creatives.
Seven kids between us. And a sixth sense for what's fun.
Architect. Brand builder. Experience designer. Melody doesn’t fit into boxes, she reimagines them from the inside out. Her background fuses architecture, digital UX, and cultural storytelling, bringing a unique creative edge to every project. She scaled LUSH Cosmetics’ collaborations business from $0 to $30M in 12 months, proving how immersive design and bold ideas can shape culture and spark obsession.
Melody sees the world differently, and that’s her magic. Her distinctive mind and creative wiring give her a sharp eye for detail, an unconventional sense of beauty, and an instinct for ideas that feel fresh, sensory, and style-forward. Her work doesn’t just look good, it feels alive.
At B.O.W Toys, she brings her full creative force, visionary thinking, design that cuts through, and a drive to make every moment more playful, more emotional, and more impactful. Link in and connect with melody
MELODY MORTON
CO-FOUNDER
"Fun" Wes Anderson
"Great Collaborator" Paramount
"Dream to work with" Universal
"Soo much fun!" Lazy Oaf
Emma built a global insight agency from scratch. Turned it into a multi-million dollar business. Advised brands like McDonald’s, Nike, Netflix, and Hasbro on how to win with families, kids, and culture.
Wrote the Imagination Curriculum for Play-Doh. Created Nike’s parenting guide to active play. Designed ideas that actually land, because she gets what people care about and what makes them play.
Now? She’s building her own brands. B.O.W Toys is where strategy meets storytelling, collectibles meet culture, and play gets its power back.
Emma’s got big ideas, bold instincts, and a Midlands sense of humour that keeps things real. She’s also grown a 40K-strong community by talking about life, play, creativity, and doing things your own way. Link in and connect with emma
EMMA WOROLLO
CO-FOUNDER
"Secret Weapon" Nike
"Totally Unique" Pineapple Lounge
"She just gets it" Hasbro
"A breath of fresh air" McDonalds
Want to Bring Bold Ideas to Life With Us?
01 Partner up
We create original, play-driven concepts and team up with brands to bring them to life. Got a category that needs shaking up? Let's mash-up our skills and make magic.
New Brand Development & Acquisition
Product innovation & collaborations
Creative Strategy & culture-led design
02 Send us a Brief
Need fresh energy for an existing brand or a bold new idea from scratch? We respond with playful future facing thinking that spark movements.
Brand revamps & repositioning
New IP & Concept Development
Immersive worlds & activation ideas
03 Back a B.O.W brand
We're building our own storytelling-led, collectible-first, culture-shaping IP. If you are an investor with taste and vision, let's play!
Scalable, Culture-Driven IP
Multi-Platform brand worlds
First-Mover Advantage
Who We Design For
We get anyone playing, but we've got deep expertise in the people driving culture forward; Gen-Alpha Kids, Playful Parents, Kidults, Collectors, Fandoms, Gamers, Sensory-seekers and self expression obsessives.
If they're into, fun, feeling, or full on immersion, we know how to reach them.
